How to get your photos published in magazines

Part 1: Practice Patience

Don’t assume that only professional photographers stand a chance of getting published in magazines. Editors are constantly looking for new, inventive and fresh photography, and it may just be that your particular vision coincides perfectly with theirs.

However, don’t go to the other extreme and assume that as soon as they see your work editors will be fighting to get to you first. There are any number of great photographers out there and you’re just one of them – no matter what you might think about the quality of your images (for more tips like these, check out our 50 photography tips from jobbing pros to famous photographers).

Brilliance and style are important, but patience, persistence and willingness to study the needs of the magazines you’re approaching are what really count. Don’t send editors a huge collection of images in the hope that there might be one or two that strike a chord.

What actually happens is any really good images that might be in there will be obscured by a fog of mediocrity. That’s assuming the editor even gets as far as looking at them all.

Any editor will have a glance at six photos, might be losing interest at 12 and if faced with dozens may not even bother to start.

In the following pages we’ll take you through the best way to get your photos published in magazines. We’ll tell you how to make the right approach, offer tips to improve your chances, identify some common mistakes and, finally, answer the all-important question of ‘what will I be paid’?

Part 2: Making the right approach to editors

Making the right approach to magazine editors

When approaching editors, you need to be aware that they work in a hectic environment. Phone calls aren’t necessarily the best approach because the editor will often be in an open-plan office, juggling a big stack of mail on an overflowing desk and with a phone already wedged under one ear.

Email or letter is best, and make sure you include a link to or example of the best and most relevant images.

If you submit by post, send a CD including high-resolution images, plus a shot of yourself, a caption document and a thumbnail sheet.

If your submission is already complete and ready to use, it may increase the chances of getting published.

Make sure that all the materials you send have your name and contact information on them, including covering letters, contact sheets, prints and CDs. These can easily become separated in a busy office – the editor might keep a covering letter, say, but pass a CD over to the art editor to take a look.

Part 3: Improve your chances of getting photos published

Improve your chances of getting photos published

Try to pick half a dozen of your best images and concentrate on the ones best-suited to the magazine and its readership.

If you’re photographing a car restoration project, the readers might tolerate one or two ‘arty’ shots, but mostly they’ll want to see that the door decal (for example) has been positioned exactly the right distance from the sill.

And if you’re submitting a manipulated landscape shot to Digital Camera, say, then it won’t hurt to include the ‘original’ shot too and maybe a couple of different variations, so that the editor can see how it might form an interesting story.

This is an important point. You might be used to thinking of photographs as single, static images, but magazines are actually about ‘stories’.

Take a look at the mechanics of magazine reproduction too. Full-page photos often need space for headlines or other information and pictures used across a double-page spread need space for the ‘gutter’ in the middle.

While you might not submit pictures with this kind of space initially, it wouldn’t hurt to shoot variations with this in mind.

You don’t have to stop at supplying images either – why not write the words too? You may be surprised to learn that pitching articles is a much easier route into magazines than photography alone.

Part 4: Common mistakes when trying to get photos published

Common mistakes when trying to get photos published

OK, so you’ve sent in your submission and you want to know what’s happening.

An editor might consider a quick phone call after a couple of weeks reasonable, but most would prefer an email and none will like being harassed – that’s probably the quickest way to get this and any future submission thrown out.

If you intend to send your pictures elsewhere, you need to make that clear. You must not send the same work to competing titles at the same time.

Magazines don’t necessarily check with you that it’s OK to use your work. They assume that what you’ve sent them is being offered to them exclusively.

If two magazines use the same image at the same time, you’ll be unpopular.

Don’t send magazines shots identical to those they’ve already used either!

You may have seen a dozen images by now of old wooden jetties on mirror-like lakes at dawn, but that doesn’t mean you should send more.

Part 5: What will you be paid?

Many specialist newsstand magazines pay by the page, so the proportion of the page taken up by your photo determines your fee. If you were submitting both words and pictures you could get anywhere from £60-200 per page, depending on the magazine.

If you do have work accepted then you need to know the ‘rights’ the magazine is buying from you. It’s common for magazines to insist on full rights in perpetuity.

This means they can re-use the image in reprints, digests, foreign editions and so on. You still own the picture, but they’ve bought the right to use it.

The terms vary between publishers and it’s important that you’re absolutely clear what you’re selling.